THE SITUATION:
Prior to this program and set of tools Burger King had no dedicated resource to support the marketing needs of its franchisees.

THE PROGRAM:
A customized menu of Franchisee relevant tactics, providing solutions for every business opportunity.  Services from concepting through to fulfillment.  A comprehensive Local Restaurant Marketing toolkit delivered through a dedicated web portal “BKConnect.”  The LRM toolkit included everything from program decision support, process “how to’s”, creative templates, pricing and fulfillment options.

THE RESULTS:
Over 80% franchisee participation.