We helped DeVilbiss, a company that  makes products for car refinishing, by looking at the marketplace through the eyes of body shop professional and then entrenched ourselves into that specific market. By identifying the target audience with extreme focus ( no general market overview here), we dug down to identify the graphics and messages that the target audience responded to both favorably and unfavorably. We then found unique insights to create an original message that stands apart from competitors. The end result was both a brochure and video in which we developed 3D animated art. The purpose of the 3D art was to show the benefit of each product. A benefit that could only be viewed from the inside of the product.