While intentionally not referring to children as blank slates waiting to be scribbled upon, we still directly addressed the nature of this special time in their lives – young, impressionable, trusting and ready for intense learning about the world and how to be in it. Parents choose their child’s school not just on academic standards but on the quality of character developed and the life satisfaction their child will experience.

This campaign consisted of simple photography of a child holding a blank tablet, chalkboard, white board, etc. in front of them with colorful child-drawn elements in the background, representing the mind ready to grow and learn. We then asked a simple question, uniquely positioning Hillbrook by engaging the parent in the school search process – becoming partners with them instead of merely spouting off our credentials, class size rations and statistics.

The takeaway for parents, Hillbrook understands what you’re looking for and this is the place to find it for your child.

This campaign was then extended to a view book brochure, digital ads and direct mail.