Taco Bell & Star Wars
Making the whole greater than the parts
THE SITUATION:
PepsiCo, then Taco Bells corporate parent licensed the rights for the theatrical relaunch of the original “Star Wars Trilogy.” KFC decided to not participate, Pizza Hut ran a line art coloring program on pizza boxes.
THE PROGRAM:
A fully integrated promotional program developed working directly with LucasFilms, including: An on-pack game, packaging, merchandising, all fulfillment and program management.
THE RESULTS:
17% YOY increase in system wide sales. Over 80% franchisee participation.



