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Taco Bell & Star Wars
Making the whole greater than the parts

THE SITUATION:
PepsiCo, then Taco Bells corporate parent licensed the rights for the theatrical relaunch of the original “Star Wars Trilogy.”  KFC decided to not participate, Pizza Hut ran a line art coloring program on pizza boxes.

THE PROGRAM:
A fully integrated promotional program developed working directly with LucasFilms, including:  An on-pack game, packaging, merchandising, all fulfillment and program management.

THE RESULTS:
17% YOY increase in system wide sales. Over 80% franchisee participation.

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