THE SITUATION:
PepsiCo, then Taco Bells corporate parent licensed the rights for the theatrical relaunch of the original “Star Wars Trilogy.”  KFC decided to not participate, Pizza Hut ran a line art coloring program on pizza boxes.

THE PROGRAM:
A fully integrated promotional program developed working directly with LucasFilms, including:  An on-pack game, packaging, merchandising, all fulfillment and program management.

THE RESULTS:
17% YOY increase in system wide sales. Over 80% franchisee participation.