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Wolfgang Puck Gourmet Express represents a specific audience in the casual dining sector. We refreshed the brand with a new merchandising and messaging that reinforced Wolfgang Puck’s voice, but created separation from his high-end fine dining sector.

Additional duties included consumer research, menu engineering, menu design, packaging design, new product development and restaurant merchandising. Learning a few secret cooking tips from Wolfgang Puck himself at photo shoots was also pretty fun.

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